Impression share meaning9/15/2023 This report shows the performance (impressions, visitors, deals, etc.) of your keywords. We provide all the metrics for each campaign making it easier for you to compare and find out which performed and which ones did not perform. In this table, we list all the Search and Smart Campaigns and Ad Groups in Google Ads that were running during the time frame specified. On the fourth row, we provide some common KPIs, most important Return on Ad Spend. While with Linear, W-Shaped or U-Shaped you will get a fraction of a deal as most Paid Touchpoints will make up a fraction of the sessions on a deal. This explains why when using First Touch/Last Touch you will get a round Deal number, as a deal is either First Touch Paid or Not. For each of these deals and all their sessions, we will run the Attribution Model you have selected so each session is given a deal and revenue amount.įor both Deal and Revenue, we then provide the sum of these amounts for each session that contains a Google Ad, depending on which Attribution Model you have selected. This pool of deals will make up the basis for this section. More importantly, we are only looking at deals where we have a recorded history of sessions: Deals. Once we have that group, we see what deals were closed after their visit, up to today's date. To calculate these numbers, we first look at the pool of contacts/companies that visited a Google Search or Smart campaigns based on the dates/filters. In the third section, we provide the total number of Deals and Revenue (Value) that can be assigned to Google Ads based on the filters selected. In the next section, we give an overview of the traffic from Google Ads which is based on the Tracking script we have on your websites. This data is pulled directly from Google Ads through our integrations. In this first section, we provide the top of the funnel for your Google Ads for the given time period.
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